wcs
05 March 2007

Tip of your tongue.com !!

It has been argued that clever domian names are superfluous today, given users reliance on search engines. However, all search engines constantly change site rankings, so sites among the top results at Google or Yahoo can vanish !

The best way to retain customers apart from providing a great service like we do here at West Coast Solutions is to own a memorable domain name, one people will remember if they see it on the back of your car as you flash past then in a hurry on the motorway !

1 Comments:

Melissa said...

I agree, in my opinion clear domain names are certainly not superfluous…

Two main reasons:

The first, as you have identified, is that clearly named domains are memorable. Search engines are more relied upon, but when you have a memorable domain name, people will type in the domain name directly (all be it in a search engine perhaps) to find the website. Also, when relaying that information to others, if the domain name is more memorable, then the domain name will be given, which is far more reliable, rather than the business name (which can get lost in the rankings)

The second reason is that search engines do seem to favour websites with keyword rich domain names. For example, if you google my business name ‘ecommerce creations’ the first result is always my website, despite other websites that have the words ‘ecommerce creations’ having a higher ranking than my own website. I call these domain names keyword rich domains because they contain the most important keywords within the domain.

A bit of shameless self promotion there, but I hope it helps make the point!

06 March 2007 10:35  

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